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Holiday Cards: To Send or Not to Send?

As we approach the holidays, the question on everyone's mind must be: what are we going to send our customers to show our appreciation this year? Sending holiday greetings is a long-standing tradition of many families and businesses, but in 2014, there are many more ways to share your well-wishes than your standard store-bought card. The average greeting card costs $3.00 per card. Add in the cost of domestic postage, and you're looking at a cost of $3.49 per card. Assuming you're sending … [Read more...]

Filed Under: Branding, Marketing, Promotions Tagged With: appreciation, budgets, cards, clients, customers, email, holiday

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