After being bought by Facebook in May 2013 for $1 billion, Instagram became recognized as a force to be reckoned with in the social media arena. Instagram now has more than 200 million users, and is quickly growing to become the most popular photography social media platform there is. Business Insider shares that 68% of Instagram users are female, and over 90% of Instagram users are under the age of 35. If your business is especially geared toward young women, you need to be on … [Read more...]
Three Ideas For Growing Your Email Marketing List
It's no secret that an email marketing list is worth its weight in gold in today's online marketplace. Email addresses are almost as sacred as home addresses to individuals now. No one wants to end up on a marketing list that is constantly spewing pointless emails at them on an everyday basis, so we're more cautious than ever to share our homes on the web. As a small business owner, you should be attempting to capture as many email addresses as possible, to build your tribe of product lovers. … [Read more...]
Holiday Cards: To Send or Not to Send?
As we approach the holidays, the question on everyone's mind must be: what are we going to send our customers to show our appreciation this year? Sending holiday greetings is a long-standing tradition of many families and businesses, but in 2014, there are many more ways to share your well-wishes than your standard store-bought card. The average greeting card costs $3.00 per card. Add in the cost of domestic postage, and you're looking at a cost of $3.49 per card. Assuming you're sending … [Read more...]
Did you make it to Social Media Day Phoenix 2012? Though we aren't newcomers to our industry, we are somewhat new to the scene in Phoenix as both small business owners/entrepreneurs AND as small business marketers. Our first "go" at #smdayphx really demonstrated how strong the Small Business Marketplace is in the valley. If you are a business owner (especially a small business owner) and are not part of a coalition like Local First Arizona or even your city's Chamber of Commerce, that should be … [Read more...]