As we approach the holidays, the question on everyone’s mind must be: what are we going to send our customers to show our appreciation this year?

Sending holiday greetings is a long-standing tradition of many families and businesses, but in 2014, there are many more ways to share your well-wishes than your standard store-bought card. The average greeting card costs $3.00 per card. Add in the cost of domestic postage, and you’re looking at a cost of $3.49 per card. Assuming you’re sending cards to approximately 500 clients, you’re looking at a cost of almost $1,800.

If business is booming and you’ve got the extra cash to spend, it may be a worthy investment to jump into clients’ mailboxes, but during the busy holiday mail season, you run the risk of getting lost in the pile of cards they receive. Many companies are now turning toward the electronic card, since it saves about $1,800, with an unlimited budget of $0. But even still, an electronic card can end up in the spam folder or get quickly deleted with the large amount of email being received on an everyday basis.

Have questions about whether or not you’re sending the right message? We can help! Contact OutLoud Marketing Studio today and we’ll help you build a strong connection with your clients this holiday season and in 2015.