NOTE: This post was written for Ocotillo Friends. Visit them at http://www.ocotillofriends.com. In search of a handcrafted cookie in a certain theme? Seeking the best burger or taco in town? What about a pediatrician or a plumber? We in Chandler are blessed with an abundance of small businesses and a great way for those businesses to grab our attention in Facebook Groups, like Ocotillo Friends. Collectively, we users of OF are what the marketing biz likes to call “Brand Ambassadors” when … [Read more...]
ISO: Active Moms Magazine Bloggers
We are SO excited to partner with Active Moms Magazine to launch this program! Active Moms Magazine is looking for Valley Bloggers who would like to be on the premiere Active Moms Ambassador Team! What is an Active Moms Ambassador? This team of Valley-based bloggers with quality, loyal followers will share its valuable input with our marketing team and weigh in on strategies as we go into our 13th year! Should display an interest in an active family lifestyle that includes attending the type … [Read more...]
Social Media & Journalism
According to a recent Social Media survey by Muck Rack, which is a service that connects companies with journalists who cover their industry, 76% of journalists feel more pressure now to think about their story’s potential to get shared on social platforms. It possibly explains why Brian Williams got carried away ... 75% of journalists use Twitter to build their own brand and 86% of them check Twitter several times per day. Lastly, 82% of journalists said incorporating an image is the #1 … [Read more...]
Using Instagram to Grow Your Business
After being bought by Facebook in May 2013 for $1 billion, Instagram became recognized as a force to be reckoned with in the social media arena. Instagram now has more than 200 million users, and is quickly growing to become the most popular photography social media platform there is. Business Insider shares that 68% of Instagram users are female, and over 90% of Instagram users are under the age of 35. If your business is especially geared toward young women, you need to be on … [Read more...]
Three Ideas For Growing Your Email Marketing List
It's no secret that an email marketing list is worth its weight in gold in today's online marketplace. Email addresses are almost as sacred as home addresses to individuals now. No one wants to end up on a marketing list that is constantly spewing pointless emails at them on an everyday basis, so we're more cautious than ever to share our homes on the web. As a small business owner, you should be attempting to capture as many email addresses as possible, to build your tribe of product lovers. … [Read more...]