According to a recent Social Media survey by Muck Rack, which is a service that connects companies with journalists who cover their industry, 76% of journalists feel more pressure now to think about their story’s potential to get shared on social platforms. It possibly explains why Brian Williams got carried away ... 75% of journalists use Twitter to build their own brand and 86% of them check Twitter several times per day. Lastly, 82% of journalists said incorporating an image is the #1 … [Read more...]
Using Instagram to Grow Your Business
After being bought by Facebook in May 2013 for $1 billion, Instagram became recognized as a force to be reckoned with in the social media arena. Instagram now has more than 200 million users, and is quickly growing to become the most popular photography social media platform there is. Business Insider shares that 68% of Instagram users are female, and over 90% of Instagram users are under the age of 35. If your business is especially geared toward young women, you need to be on … [Read more...]
Three Ideas For Growing Your Email Marketing List
It's no secret that an email marketing list is worth its weight in gold in today's online marketplace. Email addresses are almost as sacred as home addresses to individuals now. No one wants to end up on a marketing list that is constantly spewing pointless emails at them on an everyday basis, so we're more cautious than ever to share our homes on the web. As a small business owner, you should be attempting to capture as many email addresses as possible, to build your tribe of product lovers. … [Read more...]
Five Easy Ways to Get PR For Your Small Business
Knowing the ins and outs of public relations is important to any new or established business, as the key way to drive more income to your company. With just a few minutes each week, you can use your PR skills to drive new customers to your website and increase your bottom line. Here are five easy ways to spike your PR quickly: Make your presence known on every social media channel. Social media is perhaps today's best PR tool. You can get messages out to the media, your clients and everyone … [Read more...]
#smdayphx 2012
Did you make it to Social Media Day Phoenix 2012? Though we aren't newcomers to our industry, we are somewhat new to the scene in Phoenix as both small business owners/entrepreneurs AND as small business marketers. Our first "go" at #smdayphx really demonstrated how strong the Small Business Marketplace is in the valley. If you are a business owner (especially a small business owner) and are not part of a coalition like Local First Arizona or even your city's Chamber of Commerce, that should be … [Read more...]