As we approach the holidays, the question on everyone's mind must be: what are we going to send our customers to show our appreciation this year? Sending holiday greetings is a long-standing tradition of many families and businesses, but in 2014, there are many more ways to share your well-wishes than your standard store-bought card. The average greeting card costs $3.00 per card. Add in the cost of domestic postage, and you're looking at a cost of $3.49 per card. Assuming you're sending … [Read more...]
Five Easy Ways to Get PR For Your Small Business
Knowing the ins and outs of public relations is important to any new or established business, as the key way to drive more income to your company. With just a few minutes each week, you can use your PR skills to drive new customers to your website and increase your bottom line. Here are five easy ways to spike your PR quickly: Make your presence known on every social media channel. Social media is perhaps today's best PR tool. You can get messages out to the media, your clients and everyone … [Read more...]
Raising a Glass to Independence
On this Independence Day, we at OutLoud thought it was proper to toast OUR independence -- that of small business owners who had a vision, took a risk and struck out on their own. As a small business for the last 10-plus years, I have an appreciation for what it takes to be that guy (or gal) ... the one that gives up the certain paycheck for the promise of making one's own way and following a passion. And we are not alone ... far from it! Just to start, you can find a great list of … [Read more...]
#smdayphx 2012
Did you make it to Social Media Day Phoenix 2012? Though we aren't newcomers to our industry, we are somewhat new to the scene in Phoenix as both small business owners/entrepreneurs AND as small business marketers. Our first "go" at #smdayphx really demonstrated how strong the Small Business Marketplace is in the valley. If you are a business owner (especially a small business owner) and are not part of a coalition like Local First Arizona or even your city's Chamber of Commerce, that should be … [Read more...]